Doormat, Ontario’s trusted digital real estate law service, has rebranded as Ownright, marking a major step in its evolution as a leader in automated, client-focused real estate law.
Alongside the rebrand, the company has closed a $4.5 million seed funding round, led by Alate and Relay Ventures, bringing its total funding to $6.5 million. The investment will drive automation enhancements, client experience improvements, and market expansion.
“Our rebrand to Ownright goes beyond a name change—it’s our commitment to a smarter, seamless real estate law experience,” said Robert Saunders, CEO of Ownright. “Gone are the days of endless email chains. With automation and our streamlined processes, clients upload documents remotely, and our legal team handles the rest.”
Launched in 2023 by Robert Saunders, Joel Fox, and Benjamin Berry, Ownright has grown from three to 19 full-time employees, processed over $750 million in real estate transactions, and is on track to surpass $1 billion by the end of 2025.
The company has quadrupled its transaction volume annually, providing Ontario homebuyers and sellers with efficient, transparent, and technology-driven legal services.
RELATED: Ownright’s Robert Saunders on the Need for Technology in the Real Estate Industry
Courtney Cooper, Partner at Alate, emphasized Ownright’s market impact: “They are solving a critical gap by making real estate law more transparent and accessible, combining technology with human expertise in a way no traditional law firm has achieved.”
As part of its transformation, Ownright is launching a more user-friendly digital platform focused on efficiency and accessibility. Key services include:
- Property Closings – A streamlined, step-by-step process with real-time tracking and access to legal experts.
- Mortgage Refinancing – Fast processing, transparent pricing, and expert legal support for homeowners.
- Status Certificate Reviews – Quick turnaround legal insights for condo buyers, ensuring informed purchasing decisions.
With a modernized brand identity, Ownright aims to demystify real estate law, offering a more approachable experience. “Legal services shouldn’t feel intimidating—they should feel like getting trusted advice from a friendly neighbor,” said Mateo de Dios, Brand Designer at Ownright.
With fresh funding and a new identity, Ownright is set to redefine real estate law in Ontario, making transactions simpler, smarter, and more accessible for all.
Leave a Reply