Coinbase Continues to Expand in the North as Crypto Giant Bolsters Canadian Presence

After a year in the US, Coinbase’s “Stand with Crypto” campaign recently expanded north to Canada‘s five million coin holders.

The move was part of the fintech titan’s mission “towards driving regulatory clarity in Canada,” according to Coinbase Canada chief executive Lucas Matheson.

“We believe that Coinbase is uniquely positioned to capitalize from regulatory clarity and help Canada be a leader in the industry,” he said over the summer.

Coinbase’s expansion of the Stand with Crypto campaign into Canada follows a conscious effort for the company to “go deeper” into international markets.

Ranked as the world’s third-most crypto-aware nation, Canada possesses an “enthusiastic tech ecosystem that has the potential to be a leader in the global crypto economy,” according to the American firm.

That is why Coinbase is an investor in multiple Canadian crypto startups, including Fintech.ca notables MinervaAI from Toronto and Dapper Labs out of Vancouver, as well as Axelar, Horizon Blockchain Games, and Zapper.

In fact, Canada is currently the company’s largest technology and talent hub outside of the US, employing more than 200 full-time workers in Canada since hiring here starting in 2021.

Moving forward, Coinbase’s Canadian team is poised to further expand, Matheson recently revealed.

“We’re hiring in Canada,” the Canadian chief posted on LinkedIn.

Matheson noted that there are currently more than 40 open roles available at Coinbase Canada, ranging from a variety of engineering-related roles to machine learning, marketing, product, and security positions.

The crypto company may not be everyone’s cup of tea, however

“Working at Coinbase is not for the faint of heart,” warns L J Brock, chief people officer for Coinbase, who says quality talent is the fintech’s top operating priority. “For those who are purpose-driven, high-achieving, action-oriented, and convicted in the potential of crypto, there is no better place to be.”

The chief of people promises hires will be “surrounded by outlier talent who work incredibly hard . . . and you will have the opportunity to do the best work of your life.”