Toronto startup Ecomtent has secured a pre-seed funding round led by MaRS Investment Accelerator Fund (IAF) to helps sellers and retailers prepare for the AI-driven future of ecommerce search.
Ecomtent participated in Techstars Future of Ecommerce powered by eBay last year and the $850,000 funding round included Techstars and eBay Ventures.
Ecomtent’s technology enables sellers and retailers to generate visual and written content optimized explicitly for AI-powered search across large catalogues at scale, saving weeks of manual work and reducing bottlenecks on internal content teams and external agencies.
Ecomtent was founded in 2022 by Max Sinclair, a former Amazon employee who spent six years leading strategic projects, such as launching Amazon in Singapore and Amazon Grocery in the EU. Co-founder Timur Luguev holds a PhD and is a Postdoctoral Researcher specializing in Machine Learning.
“Ecommerce is about to change fundamentally. Generative AI will completely transform how consumers shop online, with conversational-style search poised to become the new normal,” said CEO Sinclair.
“The current best SEO practices will look completely outdated in just 12 months. Longtail keyword matching is dead, and the future will be matching customer intent across both written and visual assets.”
The company has already made impressive progress, completing successful pilot programs with major retailers, including two with annual revenues of $11 billion and $14 billion.
These accomplishments have quickly established Ecomtent as a leading solution for the Amazon Seller and Amazon Agency communities, helping clients efficiently create high-quality lifestyle images, infographics, A+ Content, and optimized copy at scale.
Its patent-pending technology, recently accepted by the USPTO, has demonstrated that AI-generated content can boost conversion rates on product listings by as much as 30%.
This latest funding round will accelerate Ecomtent’s growth, allowing the company to expand its team, enhance its AI technology, and scale operations to meet the growing demand from businesses navigating the landscape of AI-powered search.
I’m grateful that eComtent’s AI search seems like a game-changer for online shopping! How will this impact smaller e-commerce businesses in terms of competition?