TODAQ Launches Micropayments and AI Conversational Checkout

Forrester predicts that 2024 is the year that micropayments will break out of their niche and become an alternative to subscriptions.

Toronto micropayment pioneer TODAQ is ready for micropayments to go mainstream and want to make them a viable pay-as-you-go alternative with the launch of TAPP (Tap-and-Privately-Pay) and TAPP Conversational Checkout.

Now in public beta, TAPP is a low-code software payment product that enables instant, “one-TAPP” payments for content or services without requiring a subscription sign-up or account log-in from the customer.

TAPP Conversational Checkout is the first technology of its kind, enabling AI sales agents to instantly close sales independently, directly within a text or video interaction by allowing the customer to TAPP and pay as easily as a human would with cash.

Over 100 companies are adopting the company’s pay-as-you-go one-TAPP instant payment checkout solution for digital content and services including ThingyAI, DoTalk, and AI/ML Innovations.

“This was previously impossible, due largely to the significant cost of digital payment processing. Historically, a $0.25 payment could easily cost $0.35 to process, rendering a segment of potential customers uneconomical to serve,” said Hassan Khan, CEO of TODAQ.

TAPP micropayments are the first commercial solution powered by the open-source TODA file technology, which was developed over six years of extensive R&D in collaboration with researchers from Cambridge University’s Centre for Redecentralisation, University College London (UCL), and ARM Technologies. 

“We have overcome the cost and convenience challenge with TAPP. It is now possible for digital content and service providers to serve customers who are willing to pay, but unwilling to complete a full account sign-up process or purchase a full subscription,” added Khan.

“This kind of instant checkout experience otherwise has only been available through Apple, Amazon, or other tech giants. We are making it possible for any business to own this functionality independently, and without transaction costs.”