RBC Improves E-Commerce Experience with Reimagined Rewards Program

The Royal Bank of Canada has reimagined its rewards program.

RBC Rewards is now Avion Rewards, and the Canadian bank says its next-generation loyalty program marks a “transformation.”

“Now, more than ever, Canadians are looking for greater savings and convenience in their everyday lives to maximize their time and money,” explains Neil McLaughlin, Group Head of Personal and Commercial Banking for RBC. “With Avion Rewards, we’re leveraging our scale and extensive network of retail partners to deliver unmatched value and choice in a meaningful way.”

Avion Rewards “takes loyalty to the next level” by combining travel and merchandise rewards with opportunities to earn and redeem Avion points, with exclusive offers and new cash back deals through a best-deal shopping and commerce experience. Avion Rewards members now have “the ultimate flexibility to access rewards that are most valuable to them” in one program without compromise, according to a statement from RBC.

“We’re excited to bring together all the ways that consumers enjoy being rewarded under one convenient program, while embedding innovative shopping and payment features to create a more engaging experience for our members,” stated McLaughlin.

The Avion Rewards program is now available to 14 million Canadians, reaching all Canadians next year.

The new Avion Rewards ShopPlus shopping companion saves consumers time and money by delivering the most relevant, cash back deals, coupons, and offers where they shop online so they don’t have to worry about missing out on deals, says RBC. Avion Rewards has expanded its network of retail partners from hundreds to more than 1,900 merchants, bringing members exclusive deals and opportunities to earn Avion points.

Avion Premium and Avion Elite members will enjoy additional exclusive benefits.

“As Avion Rewards continues to grow and evolve, we look forward to expanding our industry-leading loyalty offerings with new merchant partners, innovative capabilities and differentiated member experiences to deliver exceptional value in ways that matter most to consumers,” added McLaughlin.

Founded in 1864, RBC is the largest bank in Canada with more than 90,000 employees.